Privacy Policy
Your privacy is important to us. It is silent.ca's policy to respect your privacy and comply with any applicable law and regulation regarding any personal information we may collect about you, including across our website, silent.ca, and other sites we own and operate.
Personal information is any information about you which can be used to identify you. This includes information about you as a person (such as name, address, and date of birth), your devices, payment details, and even information about how you use a website or online service.
In the event our site contains links to third-party sites and services, please be aware that those sites and services have their own privacy policies. After following a link to any third-party content, you should read their posted privacy policy information about how they collect and use personal information. This Privacy Policy does not apply to any of your activities after you leave our site.
This policy is effective as of 24 January 2025.
Last updated: 24 August 2025
Information We Collect
Information we collect falls into one of two categories: “voluntarily provided” information and “automatically collected” information
“Voluntarily provided” information refers to any information you knowingly and actively provide us when using or participating in any of our services and promotions.
“Automatically collected”information refers to any information automatically sent by your devices in the course of accessing our products and services.
Log Data
When you visit our website, our servers may automatically log the standard data provided by your web browser. It may include your device’s Internet Protocol (IP) address, your browser type and version, the pages you visit, the time and date of your visit, the time spent on each page, and other details about your visit.
Additionally, if you encounter certain errors while using the site, we may automatically collect data about the error and the circumstances surrounding its occurrence. This data may include technical details about your device, what you were trying to do when the error happened, and other technical information relating to the problem. You may or may not receive notice of such errors, even in the moment they occur, that they have occurred, or what the nature of the error is.
Please be aware that while this information may not be personally identifying by itself, it may be possible to combine it with other data to personally identify individual persons.
Personal Information
Unless you create an account we do not collect personal information.
Device Data
When you visit our website we may automatically collect data about your device, such as: Device Type, Operating System and Geo-location data. Data we collect can depend on the individual settings of your device and software. We recommend checking the policies of your device manufacturer or software provider to learn what information they make available to us.
Legitimate Reasons for Processing Your Personal Information
We only collect and use your personal information when we have a legitimate reason for doing so. In which instance, we only collect personal information that is reasonably necessary to provide our services to you.
Collection and Use of Information
We may collect personal information from you when you do any of the following on our website:
- Register for an account
- Use a mobile device or web browser to access our content
- Contact us via email, social media, or on any similar technologies
- When you mention us on social media
We may collect, hold, use, and disclose information for the following purposes, and personal information will not be further processed in a manner that is incompatible with these purposes:
- to provide you with our platform's core features and services
- to deliver products and/or services to you
- to enable you to access and use our website, associated applications, and associated social media platforms
- for security and fraud prevention, and to ensure that our sites and apps are safe, secure, and used in line with our terms of use
We may combine voluntarily provided and automatically collected personal information with general information or research data we receive from other trusted sources. For example, Our marketing and market research activities may uncover data and insights, which we may combine with information about how visitors use our site to improve our site and your experience on it.
Security of Your Personal Information
When we collect and process personal information, and while we retain this information, we will protect it within commercially acceptable means to prevent loss and theft, as well as unauthorized access, disclosure, copying, use, or modification.
Although we will do our best to protect the personal information you provide to us, we advise that no method of electronic transmission or storage is 100% secure, and no one can guarantee absolute data security.
You are responsible for selecting any password and its overall security strength, ensuring the security of your own information within the bounds of our services. For example, ensuring any passwords associated with accessing your personal information and accounts are secure and confidential.
How Long We Keep Your Personal Information
We keep your personal information only for as long as we need to. This time period may depend on what we are using your information for, in accordance with this privacy policy. For example, if you have provided us with personal information as part of creating an account with us, we may retain this information for the duration your account exists on our system. If your personal information is no longer required for this purpose, we will delete it or make it anonymous by removing all details that identify you.
However, if necessary, we may retain your personal information for our compliance with a legal, accounting, or reporting obligation or for archiving purposes in the public interest, scientific, or historical research purposes or statistical purposes.
Sharing Information with Third Parties
We may disclose personal information to:
- third-party service providers for the purpose of enabling them to provide their services, including (without limitation) IT service providers, data storage, hosting and server providers, analytics, error loggers, debt collectors, maintenance or problem-solving providers, professional advisors, and payment systems operators
- credit reporting agencies, courts, tribunals, and regulatory authorities, in the event you fail to pay for goods or services we have provided to you
- courts, tribunals, regulatory authorities, and law enforcement officers, as required by law, in connection with any actual or prospective legal proceedings, or in order to establish, exercise, or defend our legal rights
International Transfers of Personal Information
The personal information we collect is stored and/or processed in Canada, or where we or our partners, affiliates, and third-party providers maintain facilities.
The countries to which we store, process, or transfer your personal information may not have the same data protection laws as the country in which you initially provided the information. If we transfer your personal information to third parties in other countries: (i) we will perform those transfers in accordance with the requirements of applicable law; and (ii) we will protect the transferred personal information in accordance with this privacy policy.
Google Analytics
We use Google Analytics to analyze user behavior and improve the content and user experience on our website. Google Analytics collects data such as IP addresses, browser types, and website interactions. This data helps us understand how users engage with our site and make informed decisions about its content and design.
Data Sharing: We may share aggregated and anonymized data with third parties for marketing analysis and website optimization purposes. However, your personal information is not shared.
Data Retention: Google Analytics data is retained for a period specified by Google. You can learn more about Google data retention policies .
Opting Out: You can opt out of Google Analytics tracking by using the Google Analytics Opt-out Browser Add-on .
For more details on how Google handles data collected through Google Analytics, please review Google's Privacy Policy and Google Terms of Service.
Google AdSense
We use Google AdSense, a third-party advertising service provided by Google, to display ads on our website. Google AdSense may collect and use data about your visit to our site to serve personalized advertisements.
Information Collected: Google AdSense may collect data such as your IP address, browser type, browsing behavior, and device information to deliver relevant ads.
Cookies and Tracking: Cookies and other tracking technologies may be used by Google AdSense to personalize the ads you see based on your interests. You can manage your ad preferences or opt out of personalized ads through Google Ad Settings.
Data Sharing: Your information may be shared with Google and its advertising partners for the purpose of delivering targeted ads. Please review Google's privacy policy for more information on their data handling practices.
Data Retention: We do not control the data retention policies of Google AdSense. For information on how long Google retains your data, please refer to Google's policies.
Opting Out: Users can opt out of personalized advertising by using the tools provided by Google in their Google Ad Settings
Changes to This Policy
At our discretion, we may change our privacy policy to reflect updates to our business processes, current acceptable practices, or legislative or regulatory changes. If we decide to change this privacy policy, we will post the changes here at the same link by which you are accessing this privacy policy.
If the changes are significant, or if required by applicable law, we will contact you (based on your selected preferences for communications from us) and all our registered users with the new details and links to the updated or changed policy.
If required by law, we will get your permission or give you the opportunity to opt in to or opt out of, as applicable, any new uses of your personal information.
Use of Cookies
We use “cookies” to collect information about you and your activity across our site. A cookie is a small piece of data that our website stores on your computer, and accesses each time you visit, so we can understand how you use our site. This helps us serve you content based on preferences you have specified.
Please refer to our Cookie Policy for more information.
Limits of Our Policy
Our website may link to external sites that are not operated by us. Please be aware that we have no control over the content and policies of those sites, and cannot accept responsibility or liability for their respective privacy practices.